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pineapplebao creative
HONG KONG SHIFTS
Social impact storytelling
Hong Kong Shifts puts the spotlight on shift workers around the city by sharing their personal stories.
I am the chief interviewer and writer for the project and have worked on human-centred storytelling campaigns for:
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a social enterprise that employs and empowers individuals with learning disabilities
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a family foundation to celebrate local NGO workers and the work that they do for our community
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a global healthcare and insurance company on their rebranding project
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a selection of sustainability-focused start-ups on a series of founder stories
The mission is to use authentic storytelling to build empathy and amplify ideas for good.
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