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Social impact storytelling 

Hong Kong Shifts puts the spotlight on shift workers around the city by sharing their personal stories. 

I am the chief interviewer and writer for the project and have worked on human-centred storytelling campaigns for: 

  • a social enterprise that employs and empowers individuals with learning disabilities 

  • a family foundation to celebrate local NGO workers and the work that they do for our community

  • a global healthcare and insurance company on their rebranding project

  • a selection of sustainability-focused start-ups on a series of founder stories

The mission is to use authentic storytelling to build empathy and amplify ideas for good. 

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